In a marketing coup of sorts, &TV made the most of PM Narendra Modi's historic visit to Wembley Stadium by dominating Wembley Park Station, which will witness the Indian community in the UK come out in full force on the 13th of November. With the Prime Minister due to visit on Friday, &TV has made the most of this opportunity by making its presence felt in the heart of the Indian community.
Neeraj Dhingra CEO Europe said, “In a short span of time, &TV has performed really well and have outperformed most of its competitors. We welcome PM Narendra Modi at Wembley. This kind of marketing activity has never happened at Wembley Stadium by any Asian Media broadcaster. We are proud to be associated in welcoming PM Narendra Modi to UK.
Speaking about the dominance Managing Director Here & Now 365 Manish Tiwari said: "Zee TV was the first South Asian channel to launch in 1995 and they have proven again that they are pioneers in this area with the launch of their brand new free HD South Asian channel &TV."
About Zee Network: Launched in 1995, Zee Network Europe was the first South Asian Entertainment Network of its kind. Since then it has grown in popularity and become synonymous with South Asian entertainment. Zee has continually entertained and engages audiences with a unique blend of high-quality, localised and innovative programming. It also offers the world’s largest Hindi film library, with an option of English and French subtitles. Worldwide Zee reaches 169 countries and more than 960+ million viewers through a global entertainment network. Zee is amongst the largest producers and aggregators of Hindi and other South Asian regional language programming in the world. With its commitment to meet audience needs, it has brought five entertainment channels to the UK viewers.
About &TV: &TV is a brand new Asian Entertainment channel from Zee Entertainment Enterprises Limited (ZEEL), a global media and entertainment company. Staying true to the personification of the Ampersand, &TV signifies a conjunction of aspirations and rootedness which is synonymous with the spirit of New Age India. Through its content offering, the channel will bring together people and ideologies thus fostering cohesive viewing within households. &TV will showcase a diverse and dynamic mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies. The channel is available on Sky 795, Virgin Media 811 and also on Ditto TV and Zee Family.tv App.